HIGHTOUCH 40M ICONIQ GROWTH SOFTWARE

With Hightouch Audiences, marketers can self-serve data for their campaigns. In the past few months, Hightouch released their second product, Hightouch Audiences, which lets anyone define what data they need in their tools, regardless of whether they know SQL or not. These are in addition to existing partnerships with modern data stack leaders like dbt, Fivetran, and Snowplow. They have also developed key partnerships with companies like Amplitude and Outreach that have endorsed Hightouch as the de facto way to transfer data into their applications, either for initial implementation or enhancement of customer data. Hightouch has also partnered with Snowflake, solidifying a foothold as the go-to product for data activation from the data warehouse. Hightouch is the easiest way to sync that data between systems without engineering help.īetween the Series A and now, Hightouch overhauled their core product to make it enterprise ready by adding access control, SSO, version control, and the ability to handle the throughput of millions of rows of data that their Fortune 500 customers send every day.

HIGHTOUCH 40M ICONIQ GROWTH SOFTWARE

'This new round of funding allows us to invest heavily in our product to add features that data engineers love, as well as UIs that make Hightouch accessible to different verticals of business users, starting with marketers and expanding into sales, customer success, and support.'Įvery business team - sales, marketing, support, success - needs customer data in the software they use to talk to customers, like CRMs, email tools, ad tools, and billing tools.

'Our vision is to make data accessible and useful to everyone within a company,' said Kashish Gupta, co-founder of Hightouch.

Hightouch 40m iconiq growth